On-Line Business - Some Facts
€1.4bn spent on-line by Irish consumers in 2010
47% of Irish internet users use the web to conduct research prior to a purchase
56% make the internet their 1st port of call when researching planned purchases
Following on-line research, twice as many Irish consumers make the purchase off-line (i.e. at bricks & mortar) as do on-line
Q:What does this tell us?
A: If you’re not on-line you are missing out on potential business, and business that is growing
But being on-line isn’t enough. If you can’t be found by your prospective customer then you have zero chance of getting their business.
More useful facts:
80% of browsers don’t look beyond the first page of the search results
84% of browsers don’t look beyond page 2 of the search results
45% of browsers won’t click on a Google ad (sponsored ad’s that appear at the top and on the right of the Google Search Results
A top position in the organic listings (i.e. the non-sponsored ad’s on the left of the search results page) automatically gives credibility
The On-Line Challenge
Every business should have a website. However, 95% of websites cannot be found through the internet search engines and therefore aren’t being fully exploited. For those websites that can be found, very often they are not clear in their purpose and so visitors take little or no action once they’ve found the site. The business owner therefore has two key challenges when developing a website:
Get their site found through search engines or paid listings
Convert their visitors into paying customers
Developing a strategic on-line presence is essential for every business. An on-line presence can be achieved for a few hundred euro or many thousands of euro depending on your objectives and the competitiveness of your sector.
If you don’t have an on-line presence or want to develop your existing on-line presence please talk to us. We can also review your on-line opportunity during our business review.